@font-face{font-family:Anton;src:url(fonts/anton.woff2) format("woff2");font-display:swap}
@font-face{font-family:"Hanken Grotesk";src:url(fonts/hanken-var.woff2) format("woff2");font-weight:300 800;font-display:swap}
:root{--ink:#0E0D0C;--bone:#E9E3D6;--red:#C0301F;--disp:Anton,Impact,"Arial Narrow",sans-serif;--sans:"Hanken Grotesk",system-ui,sans-serif;--pad:clamp(20px,3vw,44px)}
*{box-sizing:border-box;margin:0;padding:0}
html{background:var(--ink);color:var(--bone);-webkit-text-size-adjust:100%}
html.lenis{height:auto}.lenis.lenis-smooth{scroll-behavior:auto!important}
body{font-family:var(--sans);font-size:17px;line-height:1.5;overflow-x:hidden}
img{display:block;max-width:100%}
a{color:inherit;text-decoration:none}
:focus-visible{outline:2px solid var(--red);outline-offset:3px}
em{font-style:normal;color:var(--red)}

.bar{position:fixed;inset:0 0 auto 0;z-index:20;display:flex;justify-content:space-between;align-items:center;padding:14px var(--pad);pointer-events:none;transition:opacity .5s cubic-bezier(.4,0,.2,1)}
.bar>*{pointer-events:auto}.bar.off{opacity:0}.bar.off *{pointer-events:none}
.mark img{width:52px;height:52px}
.bar-cta{display:flex;gap:8px}
.pill{display:inline-flex;align-items:center;justify-content:center;min-height:44px;padding:0 20px;border-radius:99px;background:var(--bone);color:var(--ink);font:600 15px/1 var(--sans);border:1px solid var(--bone);cursor:pointer;transition:background .4s cubic-bezier(.4,0,.2,1),color .4s cubic-bezier(.4,0,.2,1),border-color .4s}
.pill:hover{background:var(--red);border-color:var(--red);color:var(--bone)}
.pill.ghost{background:rgba(14,13,12,.001);color:var(--bone);border-color:var(--bone)}
.pill.ghost:hover{background:var(--bone);color:var(--ink)}
.pill.red{background:var(--red);border-color:var(--red);color:var(--bone)}
.pill.red:hover{background:var(--bone);border-color:var(--bone);color:var(--ink)}

.hero{position:relative;height:100vh;height:100svh;min-height:560px;overflow:hidden}
.seq{position:absolute;inset:0}
.sh{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:var(--op);opacity:0;transform:scale(1.0)}
.sh.on{opacity:1;animation:push 1.9s linear both}
@keyframes push{from{transform:scale(1.0)}to{transform:scale(1.045)}}
.paused .sh{animation-play-state:paused}
.hero-copy{position:absolute;inset:auto 0 0 0;padding:0 var(--pad) 28px;display:flex;flex-direction:column;gap:18px}
.hero-h{font:400 clamp(72px,13.5vw,250px)/.86 var(--disp);letter-spacing:-.01em;color:var(--bone)}
.hero-h span{display:block}
.m .held{opacity:0;display:inline-block;transform:translateY(.08em);transition:opacity .5s cubic-bezier(.22,.68,0,1),transform .5s cubic-bezier(.22,.68,0,1)}
.m .held.on{opacity:1;transform:none}
.hero-foot{display:flex;align-items:center;gap:24px;flex-wrap:wrap}
.hero-foot p{max-width:26em;font-size:17px;font-weight:500;background:var(--ink);padding:12px 16px;border-radius:12px}

.time{padding:22vh var(--pad) 18vh}
.big{font:400 clamp(48px,7.6vw,140px)/.92 var(--disp);letter-spacing:-.005em;max-width:13em}
.time-sub{max-width:30em;margin:8vh 0 0 auto;font-size:18px}
.reveal-words .rw{opacity:.14;transition:opacity .45s cubic-bezier(.4,0,.2,1)}
.reveal-words .rw.on{opacity:1}
html:not(.m) .reveal-words .rw{opacity:1}

.run{position:relative;overflow:hidden}
.run-track{display:flex;align-items:flex-end;gap:clamp(16px,2vw,32px);padding:12vh var(--pad);width:max-content;height:100vh;height:100svh}
.run-h{font:400 clamp(56px,8vw,150px)/.9 var(--disp);width:min(42vw,620px);flex:none;align-self:center;white-space:normal}
.run figure{flex:none;height:70vh;height:70svh;display:flex;flex-direction:column;gap:10px}
.run figure:nth-of-type(even){height:58vh;height:58svh;align-self:flex-start}
.run img{height:100%;width:auto;object-fit:cover}
.run figcaption{font-size:16px;display:flex;flex-direction:column;gap:2px;max-width:22em}.run figcaption b{font-weight:600}

.weekly{padding:22vh var(--pad);text-align:left}
.weekly blockquote{font:400 clamp(44px,6.6vw,124px)/.95 var(--disp);max-width:14em}
.cite{margin-top:28px;font-size:17px;font-weight:600}

.shop{position:relative;min-height:100vh;min-height:100svh;display:flex;align-items:flex-end}
.shop-img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.shop-copy{position:relative;padding:0 var(--pad) 8vh;display:grid;gap:28px;width:100%}
.shop-h{font:400 clamp(56px,9vw,170px)/.88 var(--disp);max-width:9em}
.shop-cta{display:flex;gap:10px;flex-wrap:wrap}
.shop-info{display:flex;gap:48px;flex-wrap:wrap;font-weight:500}
.shop-info p{background:var(--ink);padding:12px 16px;border-radius:12px}

.foot{display:flex;justify-content:space-between;align-items:center;gap:20px;padding:24px var(--pad) 28px;font-size:15px}
.pause{position:fixed;right:var(--pad);bottom:18px;z-index:30;min-height:44px;min-width:84px;border-radius:99px;border:1px solid var(--bone);background:var(--ink);color:var(--bone);font:600 15px/1 var(--sans);cursor:pointer}

@media (max-width:760px){
  .bar-cta .ghost{display:none}
  .mark img{width:44px;height:44px}
  .sh{object-position:var(--opm)}
  .hero-h{font-size:clamp(64px,22vw,120px)}
  .hero-foot{flex-direction:column;align-items:flex-start}
  .hero-foot p{font-size:16px}
  .time-sub{margin-top:6vh}
  .run-h{width:78vw}
  .run figure,.run figure:nth-of-type(even){height:58svh;align-self:center}
  .shop-info{gap:12px;flex-direction:column}
  .foot{flex-direction:column;align-items:flex-start;padding-bottom:84px}
}
/* r3: ME-10 shape — gradient scrim from the bottom, stops at midpoint; replaces text-shadow rescue */
.seq::after{content:"";position:absolute;inset:0;background:linear-gradient(to top,rgba(14,13,12,.78) 0%,rgba(14,13,12,.4) 42%,rgba(14,13,12,0) 62%);pointer-events:none}
.hero-h em{color:var(--bone);text-decoration:underline;text-decoration-color:var(--red);text-decoration-thickness:.07em;text-underline-offset:.08em}
.shop::after{content:"";position:absolute;inset:0;background:linear-gradient(to top,rgba(14,13,12,.8) 0%,rgba(14,13,12,.35) 50%,rgba(14,13,12,0) 70%);pointer-events:none}
.shop-copy{z-index:1}
@media (max-width:760px){.shop-copy{padding-bottom:96px}}